§ XIII · The Patron Circle
A Relationship, Not a Transaction. Now, With a Name.
The Circle is not a loyalty program. It is simply what happens when a House chooses to remember the people who chose it first.
Most brands measure a customer by their last order. A house measures a Patron by the relationship.
There is no tier to climb and no points to spend. There is only a standing invitation: to be known, and to be kept.